August 10, 2021

Integral Ad Science Acquires Connected TV Advertising Leader Publica

IAS Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform

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July 28, 2021

Meet Elea.ai, the CTV Ad Recognition Intelligence

Elea ai is a new solution by Publica that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions (CTV)

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CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)

In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.

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Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)

This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted

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March 23, 2021

What is App-Ads.txt and how can it be implemented in CTV?

What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?

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March 16, 2021

How are CTV deals being transacted?

How are CTV deals being transacted? A recap from our recent webinar where Publica speak to leading publishers about streaming PMPs.

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February 24, 2021

Publica expands partnership with LiveRamp, bringing increased audience targeting to CTV

Expanded Partnership brings increased audience targeting capabilities to both CTV publishers & advertisers.

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February 12, 2021

Making CTV Happen : Series Rewind

This article rewinds the series we sponsored & realized with Beet TV called 'Making CTV Happen, A New Ad Infrastructure Emerges'

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January 19, 2021

Publica and Beet.TV partner with new CTV series.

Publica & Beet.TV launch the 'Making CTV Happen' series. Beet T.V interviews leaders from the streaming ecosystem to discuss OTT growth.

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January 6, 2021

Publica Launch Educational CTV Explainer Series.

Publica launch 'CTV Explainer Series' to help streaming publishers to better understand the growing programmatic advertising ecosystem.

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December 10, 2020

Why Streaming Forces Hollywood To Rethink Its Distribution Model

2021 will be the year when Hollywood turns to streaming services even more to distribute their blockbuster film releases.

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December 7, 2020

The future of the CTV ad break in 2021

An overview of a recent CTV webinar featuring Publica, Index Exchange & Philo discussing the future of the CTV AdBreak in OTT environments.

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November 2, 2020

What the Connected TV Ad Break can learn from linear

What the streaming ad break should learn from linear TV as the connected TV (CTV) boom continues.

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October 30, 2020

The practice of SPO in CTV buying

Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding.  Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…

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October 26, 2020

Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…

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October 21, 2020

Publica Named Finalist In The Digiday Technology Awards

It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform. Publica is privileged…

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October 7, 2020

4 Step Guide to Audience Based Targeting in CTV

In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…

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October 5, 2020

The Future of TV: Publica Discuss At RampUp.

Publica was recently invited to take part in the #RampUp20 event by LiveRamp to join the discussion ‘The Future of TV". Here is the recap.

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August 17, 2020

CTV Beyond Header Bidding

What CTV Can Learn From Display? Header Bidding has already gone a long way, and here is why CTV has the opportunity to succeed beyond it.

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July 31, 2020

TLDR; Choose oRTB for CTV Inventory

Open Real-Time-Bidding (oRTB) is the fastest way to scale in a CTV environment. Here's why

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June 12, 2020

Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier

Article originally published on Mediapost by  Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…

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June 9, 2020

CTV’s calling. We are hiring!

All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…

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May 27, 2020

Best Early Stage Technology Company Award from AdExchanger!

Monetization Platform for CTV Recognized for Its Innovation We have been recognized as “Best Early-Stage Technology Company” at the annual AdExchanger Awards! This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago. Publica Co-Founder and Chief Product Officer Ben Antier said, “We are humbled…

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May 18, 2020

How To Deliver The Best Ad Breaks To Your Audience?

In television, viewers are accustomed to commercial breaks. If you ask anyone how they define an ad break, they would probably say something along the lines of: “it’s a grouping of different ads that fill up time between segments of content”. In digital advertising, we call that an Ad Pod.  Until recently Ad Pod management…

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May 11, 2020

Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?

Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control.  We know who views a show, when and where and in what context. The second factor…

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April 20, 2020

#QOW – How to demystify the Future of Server Side Ad Insertion (SSAI) ?

Server Side Ad Insertion( SSAI) services can be much more reliable than antiquated client-side integrations in the programmatic value chain.

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April 15, 2020

QOW #1 – How will increased ad supported streaming change the free TV ad experience?

“We will see changes in both process and presentation. Fewer interruptions during programming, longer messaging around it or even on other platforms and channels all of which could bring about the next creative revolution. First, though, it’s important to acknowledge that any changes in the streaming experience will be based on data-driven experiments, and will…

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February 7, 2020

Publica explained with Superbowl memes

Game was great, but the 49ers lost and we’re based in SF… So we decided to focus on the ads instead and here is an introduction to Publica made with memes from the funniest ads. Happy Friday! 🏈 Cheers!

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January 24, 2020

Increase your CTV Programmatic Revenue with First Party Data

As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…

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January 2, 2020

The Outside TV Product Review

How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory?  Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…

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December 3, 2019

Live TV: the next frontier of Programmatic advertising

Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…

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November 4, 2019

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

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October 21, 2019

Is TV Dead?

Ben Antier, COO & Co-Founder of the Silicon Valley-based digital advertising firm Publica, is taking part in NYC TV Week’s look at how the streaming landscape of the future will work from an ad-supported revenue standpoint. He spoke with us recently about whether TV is really dead, or just napping.

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October 8, 2019

Creative Deduplication: A key to providing a TV-like ad experience on OTT.

Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…

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October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

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