Publica Offers A/B Testing Tool for CTV Revenue Optimization
New A/B testing tool to help buyers and sellers run efficient and targeted campaigns possible, Publica offers flexible A/B testing capabilities.
CTV Ad Server Publica launches Platform Connect
Platform Connect is a new feature by Publica that will enable existing streaming publishers to extend their audiences within a transparent and controlled ecosystem.
What are CTV render rates and why are they important to understand?
Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.
The Future of TV Advertising Global Summit
Publica was proud to sponsor The Future of TV Advertising Global Summit from Mediatel Events. Our VP, CTV Strategy Paul Gubbins spoke about Achieving Audience Objectives Using Connected TV.
WPSD Local 6 Partners with Publica to Accelerate CTV Strategy
As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.
How are CTV Ad Breaks Evolving?
Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available.
Meet Elea.ai, the CTV Ad Recognition Intelligence
Elea ai is a new solution by Publica that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions (CTV)
CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)
In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.
Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)
This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted
What is App-Ads.txt and how can it be implemented in CTV?
What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?
Publica Launch Educational CTV Explainer Series.
Publica launch 'CTV Explainer Series' to help streaming publishers to better understand the growing programmatic advertising ecosystem.
The practice of SPO in CTV buying
Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding. Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…
Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions
CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…
Publica Named Finalist In The Digiday Technology Awards
It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform. Publica is privileged…
4 Step Guide to Audience Based Targeting in CTV
In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…
TLDR; Choose oRTB for CTV Inventory
Open Real-Time-Bidding (oRTB) is the fastest way to scale in a CTV environment. Here's why
Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier
Article originally published on Mediapost by Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…
CTV’s calling. We are hiring!
All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…
Best Early Stage Technology Company Award from AdExchanger!
Monetization Platform for CTV Recognized for Its Innovation We have been recognized as “Best Early-Stage Technology Company” at the annual AdExchanger Awards! This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago. Publica Co-Founder and Chief Product Officer Ben Antier said, “We are humbled…
How To Deliver The Best Ad Breaks To Your Audience?
In television, viewers are accustomed to commercial breaks. If you ask anyone how they define an ad break, they would probably say something along the lines of: “it’s a grouping of different ads that fill up time between segments of content”. In digital advertising, we call that an Ad Pod. Until recently Ad Pod management…
Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?
Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control. We know who views a show, when and where and in what context. The second factor…
QOW #1 – How will increased ad supported streaming change the free TV ad experience?
“We will see changes in both process and presentation. Fewer interruptions during programming, longer messaging around it or even on other platforms and channels all of which could bring about the next creative revolution. First, though, it’s important to acknowledge that any changes in the streaming experience will be based on data-driven experiments, and will…
Publica explained with Superbowl memes
Game was great, but the 49ers lost and we’re based in SF… So we decided to focus on the ads instead and here is an introduction to Publica made with memes from the funniest ads. Happy Friday! 🏈 Cheers!
Increase your CTV Programmatic Revenue with First Party Data
As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…
The Outside TV Product Review
How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory? Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…
Live TV: the next frontier of Programmatic advertising
Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…
3 Reasons Why Advertising Based Models Are Winning Over Connected TV
There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.
Is TV Dead?
Ben Antier, COO & Co-Founder of the Silicon Valley-based digital advertising firm Publica, is taking part in NYC TV Week’s look at how the streaming landscape of the future will work from an ad-supported revenue standpoint. He spoke with us recently about whether TV is really dead, or just napping.
Creative Deduplication: A key to providing a TV-like ad experience on OTT.
Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…