CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)
In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.
Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)
This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted. It covers current capabilities available to buyers & all techniques publishers can adopt to surface their premium inventory with the most data signals possible to advertisers. This is not about finding a replacement to 3rd party cookies as they do not exist in any form in CTV apps or on smart TV’s.