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December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

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November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

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How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)

In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.

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Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)

This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted

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March 23, 2021

What is App-Ads.txt and how can it be implemented in CTV?

What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?

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March 16, 2021

How are CTV deals being transacted?

How are CTV deals being transacted? A recap from our recent webinar where Publica speak to leading publishers about streaming PMPs.

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February 12, 2021

Making CTV Happen : Series Rewind

This article rewinds the series we sponsored & realized with Beet TV called 'Making CTV Happen, A New Ad Infrastructure Emerges'

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January 19, 2021

Publica and Beet.TV partner with new CTV series.

Publica & Beet.TV launch the 'Making CTV Happen' series. Beet T.V interviews leaders from the streaming ecosystem to discuss OTT growth.

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December 10, 2020

Why Streaming Forces Hollywood To Rethink Its Distribution Model

2021 will be the year when Hollywood turns to streaming services even more to distribute their blockbuster film releases.

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December 7, 2020

The future of the CTV ad break in 2021

An overview of a recent CTV webinar featuring Publica, Index Exchange & Philo discussing the future of the CTV AdBreak in OTT environments.

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November 2, 2020

What the Connected TV Ad Break can learn from linear

What the streaming ad break should learn from linear TV as the connected TV (CTV) boom continues.

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October 30, 2020

The practice of SPO in CTV buying

Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding.  Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…

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October 7, 2020

4 Step Guide to Audience Based Targeting in CTV

In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…

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October 5, 2020

The Future of TV: Publica Discuss At RampUp.

Publica was recently invited to take part in the #RampUp20 event by LiveRamp to join the discussion ‘The Future of TV". Here is the recap.

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August 17, 2020

CTV Beyond Header Bidding

What CTV Can Learn From Display? Header Bidding has already gone a long way, and here is why CTV has the opportunity to succeed beyond it.

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June 12, 2020

Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier

Article originally published on Mediapost by  Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…

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May 11, 2020

Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?

Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control.  We know who views a show, when and where and in what context. The second factor…

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December 3, 2019

Live TV: the next frontier of Programmatic advertising

Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…

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November 4, 2019

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

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October 21, 2019

Is TV Dead?

Ben Antier, COO & Co-Founder of the Silicon Valley-based digital advertising firm Publica, is taking part in NYC TV Week’s look at how the streaming landscape of the future will work from an ad-supported revenue standpoint. He spoke with us recently about whether TV is really dead, or just napping.

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October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

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