What are CTV render rates and why are they important to understand?
Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.
The Future of TV Advertising Global Summit
Publica was proud to sponsor The Future of TV Advertising Global Summit from Mediatel Events. Our VP, CTV Strategy Paul Gubbins spoke about Achieving Audience Objectives Using Connected TV.
WPSD Local 6 Partners with Publica to Accelerate CTV Strategy
As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.
How are CTV Ad Breaks Evolving?
Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available.
CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)
In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.
Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)
This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted
What is App-Ads.txt and how can it be implemented in CTV?
What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?
The practice of SPO in CTV buying
Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding. Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…
4 Step Guide to Audience Based Targeting in CTV
In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…
Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier
Article originally published on Mediapost by Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…
Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?
Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control. We know who views a show, when and where and in what context. The second factor…
Live TV: the next frontier of Programmatic advertising
Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…
3 Reasons Why Advertising Based Models Are Winning Over Connected TV
There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.
Is TV Dead?
Ben Antier, COO & Co-Founder of the Silicon Valley-based digital advertising firm Publica, is taking part in NYC TV Week’s look at how the streaming landscape of the future will work from an ad-supported revenue standpoint. He spoke with us recently about whether TV is really dead, or just napping.