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March 8, 2023

Publica Appoints Jason Higgins as Head of AMER

Publica announced the appointment of Jason Higgins as Head of AMER, to further expand global adoption of CTV Solutions.

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October 24, 2022

Why CTV Publishers are Exploring Audience Extension

In this Q&A, Miller discusses Publica’s plans for expansion in EMEA and the growth of audience extension in CTV.

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October 6, 2022

Publica Appoints Steph Miller as Commercial Director EMEA

Publica recently announced the appointment of Steph Miller as Commercial Director, EMEA to further expand its global growth.

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September 28, 2022

The Rise of CTV Advertising in Europe

Paul Gubbins, VP of CTV Strategy at Publica and Nik Dewar, European Sales Director at Samsung discuss the CTV expansion in Europe.

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September 15, 2022

The Importance of Industry Trust on the AdPod

Public Co-Founder and CEO Ben Antier sat down with Wayne Blodwell on his aptly named podcast The AdPod to talk all things CTV.

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August 25, 2022

Publica Announces New Partnership with ANTHYM Technology

Publica partners with ANTHYM Technologies to power its advanced ad tech and manage the inventory of its robust coalition of CTV applications and FAST networks.

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August 18, 2022

Samsung Ads Selects Publica to Power CTV Ad Serving

Samsung Ads partners with Publica to power CTV Ad Serving and enhance its streamed content with a traditional TV-like viewing experience.

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What are CTV render rates and why are they important to understand?

Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.

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July 20, 2022

Exchange Wire ATS London 2022: CTV Growth Beyond 2022

Publica CEO on stage at ExchangeWire ATS in London to talk about the evolution of addressable TV and the programmatic technology supporting its rapid growth.

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July 13, 2022

Where are we on the Programmatic TV Journey?

Publica's VP of CTV Strategy, Paul Gubbins and Katie Coteman, joined forces at Advertising Week Europe to discuss the future of programmatic advertising in CTV.

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June 27, 2022

Maximising the Value of Connected TV to Advertisers and Media Owners

Publica's VP Strategy, Paul Gubbins, spoke at the Connected TV World Summit event alongside industry leaders about the evolution of addressable TV and ad break construction.

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What will drive the growth of CTV in 2022?

Publica’s Paul Gubbins joined a New Video Frontiers panel in London to answer the question we’re all asking: What will drive the growth of CTV in 2022?

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April 28, 2022

Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

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April 26, 2022

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

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April 8, 2022

Connected TV: The State Of The Australian Market

Publica is proud to participate at the latest IAB Australia podcast to discuss the growth of CTV in the Australian market and compare it to other international markets.

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February 25, 2022

The Future of TV Advertising Global Summit

Publica was proud to sponsor The Future of TV Advertising Global Summit from Mediatel Events. Our VP, CTV Strategy Paul Gubbins spoke about Achieving Audience Objectives Using Connected TV.

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WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

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rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

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December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

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November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

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How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)

In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.

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Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)

This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted

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March 23, 2021

What is App-Ads.txt and how can it be implemented in CTV?

What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?

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March 16, 2021

How are CTV deals being transacted?

How are CTV deals being transacted? A recap from our recent webinar where Publica speak to leading publishers about streaming PMPs.

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February 12, 2021

Making CTV Happen : Series Rewind

This article rewinds the series we sponsored & realized with Beet TV called 'Making CTV Happen, A New Ad Infrastructure Emerges'

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January 19, 2021

Publica and Beet.TV partner with new CTV series.

Publica & Beet.TV launch the 'Making CTV Happen' series. Beet T.V interviews leaders from the streaming ecosystem to discuss OTT growth.

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December 10, 2020

Why Streaming Forces Hollywood To Rethink Its Distribution Model

2021 will be the year when Hollywood turns to streaming services even more to distribute their blockbuster film releases.

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December 7, 2020

The future of the CTV ad break in 2021

An overview of a recent CTV webinar featuring Publica, Index Exchange & Philo discussing the future of the CTV AdBreak in OTT environments.

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November 2, 2020

What the Connected TV Ad Break can learn from linear

What the streaming ad break should learn from linear TV as the connected TV (CTV) boom continues.

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October 30, 2020

The practice of SPO in CTV buying

Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding.  Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…

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October 7, 2020

4 Step Guide to Audience Based Targeting in CTV

In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…

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October 5, 2020

The Future of TV: Publica Discuss At RampUp.

Publica was recently invited to take part in the #RampUp20 event by LiveRamp to join the discussion ‘The Future of TV". Here is the recap.

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August 17, 2020

CTV Beyond Header Bidding

What CTV Can Learn From Display? Header Bidding has already gone a long way, and here is why CTV has the opportunity to succeed beyond it.

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June 12, 2020

Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier

Article originally published on Mediapost by  Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…

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May 11, 2020

Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?

Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control.  We know who views a show, when and where and in what context. The second factor…

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December 3, 2019

Live TV: the next frontier of Programmatic advertising

Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…

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November 4, 2019

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

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October 21, 2019

Is TV Dead?

Ben Antier, COO & Co-Founder of the Silicon Valley-based digital advertising firm Publica, is taking part in NYC TV Week’s look at how the streaming landscape of the future will work from an ad-supported revenue standpoint. He spoke with us recently about whether TV is really dead, or just napping.

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October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

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