Publica Offers A/B Testing Tool for CTV Revenue Optimization
New A/B testing tool to help buyers and sellers run efficient and targeted campaigns possible, Publica offers flexible A/B testing capabilities.
CTV Ad Server Publica launches Platform Connect
Platform Connect is a new feature by Publica that will enable existing streaming publishers to extend their audiences within a transparent and controlled ecosystem.
How are CTV Ad Breaks Evolving?
Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available.
Meet Elea.ai, the CTV Ad Recognition Intelligence
Elea ai is a new solution by Publica that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions (CTV)