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Updates

September 28, 2022

The Rise of CTV Advertising in Europe

Paul Gubbins, VP of CTV Strategy at Publica and Nike Dewar, European Sales Director at Samsung discuss the CTV expansion in Europe.

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September 16, 2022

Publica to Provide CTV Unified Auction Solution for Atresmedia.

Publica partners with Atresmedia to run a unified auction for their premium streaming advertising inventory.

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September 15, 2022

The Importance of Industry Trust on the AdPod

Public Co-Founder and CEO Ben Antier sat down with Wayne Blodwell on his aptly named podcast The AdPod to talk all things CTV.

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September 6, 2022

CTV Ad Server Publica launches Platform Connect

Platform Connect is a new feature by Publica that will enable existing streaming publishers to extend their audiences within a transparent and controlled ecosystem.

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August 25, 2022

Publica Announces New Partnership with ANTHYM Technology

Publica partners with ANTHYM Technologies to power its advanced ad tech and manage the inventory of its robust coalition of CTV applications and FAST networks.

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August 18, 2022

Samsung Ads Selects Publica to Power CTV Ad Serving

Samsung Ads partners with Publica to power CTV Ad Serving and enhance its streamed content with a traditional TV-like viewing experience.

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What are CTV render rates and why are they important to understand?

Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.

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July 20, 2022

Exchange Wire ATS London 2022: CTV Growth Beyond 2022

Publica CEO on stage at ExchangeWire ATS in London to talk about the evolution of addressable TV and the programmatic technology supporting its rapid growth.

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July 13, 2022

Where are we on the Programmatic TV Journey?

Publica's VP of CTV Strategy, Paul Gubbins and Katie Coteman, joined forces at Advertising Week Europe to discuss the future of programmatic advertising in CTV.

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June 27, 2022

Maximising the Value of Connected TV to Advertisers and Media Owners

Publica's VP Strategy, Paul Gubbins, spoke at the Connected TV World Summit event alongside industry leaders about the evolution of addressable TV and ad break construction.

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What will drive the growth of CTV in 2022?

Publica’s Paul Gubbins joined a New Video Frontiers panel in London to answer the question we’re all asking: What will drive the growth of CTV in 2022?

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May 12, 2022

IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server.

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WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

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rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

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December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

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November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

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How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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August 10, 2021

Integral Ad Science Acquires Connected TV Advertising Leader Publica

IAS Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform

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February 24, 2021

Publica expands partnership with LiveRamp, bringing increased audience targeting to CTV

Expanded Partnership brings increased audience targeting capabilities to both CTV publishers & advertisers.

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October 26, 2020

Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…

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October 21, 2020

Publica Named Finalist In The Digiday Technology Awards

It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform. Publica is privileged…

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June 9, 2020

CTV’s calling. We are hiring!

All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…

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May 27, 2020

Best Early Stage Technology Company Award from AdExchanger!

Monetization Platform for CTV Recognized for Its Innovation We have been recognized as “Best Early-Stage Technology Company” at the annual AdExchanger Awards! This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago. Publica Co-Founder and Chief Product Officer Ben Antier said, “We are humbled…

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