What are CTV render rates and why are they important to understand?
Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.
The Future of TV Advertising Global Summit
Publica was proud to sponsor The Future of TV Advertising Global Summit from Mediatel Events. Our VP, CTV Strategy Paul Gubbins spoke about Achieving Audience Objectives Using Connected TV.
CTV Walled Gardens & Rising Trends – The State of CTV Targeting (2/2)
In this second article, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and how both will shape the future of the global addressable TV advertising market.
Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)
This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted
What is App-Ads.txt and how can it be implemented in CTV?
What is App-ads.txt, why is it important & how can CTV publishers implement this new protocol from the IAB Tech Lab to grow ad revenues?
Publica Launch Educational CTV Explainer Series.
Publica launch 'CTV Explainer Series' to help streaming publishers to better understand the growing programmatic advertising ecosystem.
TLDR; Choose oRTB for CTV Inventory
Open Real-Time-Bidding (oRTB) is the fastest way to scale in a CTV environment. Here's why
How To Deliver The Best Ad Breaks To Your Audience?
In television, viewers are accustomed to commercial breaks. If you ask anyone how they define an ad break, they would probably say something along the lines of: “it’s a grouping of different ads that fill up time between segments of content”. In digital advertising, we call that an Ad Pod. Until recently Ad Pod management…
Increase your CTV Programmatic Revenue with First Party Data
As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…
Creative Deduplication: A key to providing a TV-like ad experience on OTT.
Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…