Publica Appoints Jason Higgins as Head of AMER
Publica today announced the appointment of Jason Higgins as Head of AMER, to further expand global adoption of the award winning CTV ad-server and sell side publisher solutions. Jason will be based in New York and will report to Sean Galligan, Publica CRO.
In this role, Higgins will be responsible for developing the AMER go to market strategy, building the commercial team and growing the global adoption of publisher solutions including the Publica CTV ad-server, unified auction and server-side ad insertion (SSAI) products.
Jason joined Publica in May 2020. In this short time, he has risen to become one of the go to CTV experts in the market when it comes to programmatic CTV advertising, and the best practices TV OEMs and streaming publishers should be following to build the ad breaks that ad buyers will want to target.
Jason brings more than 12+ years of experience across various leadership roles within the digital advertising and programmatic sector. He was previously a Senior Director of Business Development at BounceX and Director of Publisher Development at Ooyala and brings a wealth of great experience to his new role at Publica.
Awarded by AdWeek in 2022 as the Best Video Ad Server in the Reader’s Choice Technology Awards, Publica technology is implemented by publishers to help them create the streaming ad breaks which offer advertisers better controls around frequency and a seamless TV like viewing experience for the end viewer.