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ConnectedTV

Updates
Insights
March 8, 2023

Publica Appoints Jason Higgins as Head of AMER

Publica announced the appointment of Jason Higgins as Head of AMER, to further expand global adoption of CTV Solutions.

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Updates
January 18, 2023

Christopher Mottershead joins Publica as Commercial Director, APAC.

Publica appoints Christopher Mottershead as Commercial Director in APAC.

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Insights
Updates
October 24, 2022

Why CTV Publishers are Exploring Audience Extension

In this Q&A, Miller discusses Publica’s plans for expansion in EMEA and the growth of audience extension in CTV.

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Insights
Updates
September 28, 2022

The Rise of CTV Advertising in Europe

Paul Gubbins, VP of CTV Strategy at Publica and Nik Dewar, European Sales Director at Samsung discuss the CTV expansion in Europe.

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Customers
Updates
September 16, 2022

Publica to Provide CTV Unified Auction Solution for Atresmedia

Publica partners with Atresmedia to run a unified auction for their premium streaming advertising inventory.

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Insights
Customers
Updates
September 15, 2022

The Importance of Industry Trust on the AdPod

Public Co-Founder and CEO Ben Antier sat down with Wayne Blodwell on his aptly named podcast The AdPod to talk all things CTV.

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Product Release
Updates
September 6, 2022

CTV Ad Server Publica launches Platform Connect

Platform Connect is a new feature by Publica that will enable existing streaming publishers to extend their audiences within a transparent and controlled ecosystem.

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Updates
Insights
August 25, 2022

Publica Announces New Partnership with ANTHYM Technology

Publica partners with ANTHYM Technologies to power its advanced ad tech and manage the inventory of its robust coalition of CTV applications and FAST networks.

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Updates
Insights
August 18, 2022

Samsung Ads Selects Publica to Power CTV Ad Serving

Samsung Ads partners with Publica to power CTV Ad Serving and enhance its streamed content with a traditional TV-like viewing experience.

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Insights
Tips & Tricks
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July 28, 2022

What are CTV render rates and why are they important to understand?

Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.

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Insights
Updates
July 20, 2022

Exchange Wire ATS London 2022: CTV Growth Beyond 2022

Publica CEO on stage at ExchangeWire ATS in London to talk about the evolution of addressable TV and the programmatic technology supporting its rapid growth.

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Insights
Updates
July 13, 2022

Where are we on the Programmatic TV Journey?

Publica's VP of CTV Strategy, Paul Gubbins and Katie Coteman, joined forces at Advertising Week Europe to discuss the future of programmatic advertising in CTV.

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Insights
Updates
June 27, 2022

Maximising the Value of Connected TV to Advertisers and Media Owners

Publica's VP Strategy, Paul Gubbins, spoke at the Connected TV World Summit event alongside industry leaders about the evolution of addressable TV and ad break construction.

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Insights
Customers
Updates
June 16, 2022

What will drive the growth of CTV in 2022?

Publica’s Paul Gubbins joined a New Video Frontiers panel in London to answer the question we’re all asking: What will drive the growth of CTV in 2022?

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Updates
Customers
May 12, 2022

IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server.

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Insights
Customers
April 28, 2022

Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

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Insights
April 26, 2022

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

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Insights
April 8, 2022

Connected TV: The State Of The Australian Market

Publica is proud to participate at the latest IAB Australia podcast to discuss the growth of CTV in the Australian market and compare it to other international markets.

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Insights
Customers
Updates
January 4, 2022

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

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Insights
Customers
Updates
January 3, 2022

rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

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Insights
Customers
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December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

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Insights
Customers
Updates
November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

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Insights
Product Release
Updates
October 25, 2021

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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Insights
Updates
October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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Customers
January 2, 2020

The Outside TV Product Review

How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory?  Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…

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Insights
November 4, 2019

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

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Insights
October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

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RECENT POSTS
Publica Appoints Jason Higgins as Head of AMER
Christopher Mottershead joins Publica as Commercial Director, APAC.
Why CTV Publishers are Exploring Audience Extension
The Rise of CTV Advertising in Europe
Publica to Provide CTV Unified Auction Solution for Atresmedia
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