IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server.

Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

Connected TV: The State Of The Australian Market

Publica is proud to participate at the latest IAB Australia podcast to discuss the growth of CTV in the Australian market and compare it to other international markets.

VlogBox Selects Publica to Power CTV Header-Bidding Globally

VlogBox, a CTV channel development, content distribution, and monetization platform has partnered with Publica, a leading connected TV (CTV) ad server.

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

The Outside TV Product Review

How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory?  Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.