Product
Solutions

For CTV Channels

Publica is a one-stop solution to manage all of your monetization across CTV & OTT apps - optimize yield for each ad break and grow ad revenues.

For Virtual MVPDs

The end-to-end ad serving solution for TV Service  Providers (MPVDs) and TV manufacturers, steering operations from a single platform designed for CTV.

For Web & App Publishers

Server-to-server Video Header bidding solution design to make the most of your inventory. No tech switch needed, seamless integration with your stack.

Features
Unified Auction
Ad Stitching
Campaign Management
Audience Management
Unified Reporting
Ad Podding
Inventory Split
Elea ai
Resources
About UsJobsBlogDocumentationContact
Login
Schedule a demo 
all articles filed in

#

ConnectedTV

Updates
Customers
May 12, 2022

IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server.

Read more
Insights
Customers
April 28, 2022

Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

Read more
Insights
April 26, 2022

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

Read more
Insights
April 8, 2022

Connected TV: The State Of The Australian Market

Publica is proud to participate at the latest IAB Australia podcast to discuss the growth of CTV in the Australian market and compare it to other international markets.

Read more
Insights
Updates
February 28, 2022

VlogBox Selects Publica to Power CTV Header-Bidding Globally

VlogBox, a CTV channel development, content distribution, and monetization platform has partnered with Publica, a leading connected TV (CTV) ad server.

Read more
Insights
Customers
Updates
January 4, 2022

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

Read more
Insights
Customers
Updates
January 3, 2022

rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

Read more
Insights
Customers
Updates
December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

Read more
Insights
Customers
Updates
November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

Read more
Insights
Product Release
Updates
October 25, 2021

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

Read more
Insights
Updates
October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

Read more
Customers
January 2, 2020

The Outside TV Product Review

How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory?  Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…

Read more
Insights
November 4, 2019

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.

Read more
Insights
October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

Read more
FOLLOW US!
RECENT POSTS
IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
Publica to Provide SSAI and Unified Auctions Services for Hearst TV
Publica Introduces CTV Contextual Segment Manager
Connected TV: The State Of The Australian Market
VlogBox Selects Publica to Power CTV Header-Bidding Globally
Follow us
Features
Unified AuctionAd StitchingAd PoddingAudience TargetingCampaign ManagerUnified ReportingInventory SplitElea ai
Solutions
CTV ChannelCTV NetworkWeb Publisher
Resources
About UsBlogCareersContactGlossary
©All right reserved - 2021 - Made with love in California - Terms - Privacy