The Rise of CTV Advertising in Europe

Paul Gubbins, VP of CTV Strategy at Publica and Nik Dewar, European Sales Director at Samsung discuss the CTV expansion in Europe.

The Importance of Industry Trust on the AdPod

Public Co-Founder and CEO Ben Antier sat down with Wayne Blodwell on his aptly named podcast The AdPod to talk all things CTV.

Publica Announces New Partnership with ANTHYM Technology

Publica partners with ANTHYM Technologies to power its advanced ad tech and manage the inventory of its robust coalition of CTV applications and FAST networks.

Samsung Ads Selects Publica to Power CTV Ad Serving

Samsung Ads partners with Publica to power CTV Ad Serving and enhance its streamed content with a traditional TV-like viewing experience.

Where are we on the Programmatic TV Journey?

Publica's VP of CTV Strategy, Paul Gubbins and Katie Coteman, joined forces at Advertising Week Europe to discuss the future of programmatic advertising in CTV.

Maximising the Value of Connected TV to Advertisers and Media Owners

Publica's VP Strategy, Paul Gubbins, spoke at the Connected TV World Summit event alongside industry leaders about the evolution of addressable TV and ad break construction.

What will drive the growth of CTV in 2022?

Publica’s Paul Gubbins joined a New Video Frontiers panel in London to answer the question we’re all asking: What will drive the growth of CTV in 2022?

IRIS.TV Partners with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server.

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

Connected TV: The State Of The Australian Market

Publica is proud to participate at the latest IAB Australia podcast to discuss the growth of CTV in the Australian market and compare it to other international markets.

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

3 Reasons Why Advertising Based Models Are Winning Over Connected TV

There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.