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Customers
Updates
September 16, 2022

Publica to Provide CTV Unified Auction Solution for Atresmedia

Publica partners with Atresmedia to run a unified auction for their premium streaming advertising inventory.

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Insights
Customers
April 28, 2022

Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

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Insights
Customers
Updates
December 1, 2021

Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform

Publica has been named Best CTV Sell Side Programmatic Platform at the 2021 Digiday Technology Awards.

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Insights
Customers
Updates
November 8, 2021

Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?

As the definitions of what constitutes CTV impressions are still widely debated, brand safety companies discover new cases of fraud in streaming.

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Insights
Product Release
Updates
October 25, 2021

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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Insights
Updates
October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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Insights
December 3, 2019

Live TV: the next frontier of Programmatic advertising

Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…

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Tips & Tricks
October 8, 2019

Creative Deduplication: A key to providing a TV-like ad experience on OTT.

Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…

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Insights
October 1, 2019

Programmatic is the Future of TV

Ben Antier, COO-CPO & Co-founder at Publica shares his vision on what challenges need to be overcome in order to shift TV budgets towards OTT.

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Publica to Provide CTV Unified Auction Solution for Atresmedia
Publica to Provide SSAI and Unified Auctions Services for Hearst TV
Publica Wins the Digiday Technology Award for Best CTV Sell-Side Programmatic Platform
Why The Open Marketplace Will Provide Value to Both Buy & Sell Sides In CTV?
How are CTV Ad Breaks Evolving?
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