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Publica is a one-stop solution to manage all of your monetization across CTV & OTT apps - optimize yield for each ad break and grow ad revenues.

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The end-to-end ad serving solution for TV Service  Providers (MPVDs) and TV manufacturers, steering operations from a single platform designed for CTV.

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Server-to-server Video Header bidding solution design to make the most of your inventory. No tech switch needed, seamless integration with your stack.

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July 28, 2022

What are CTV render rates and why are they important to understand?

Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer why it's so important for streaming publishers to understand CTV render rate.

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Insights
April 26, 2022

Publica Introduces CTV Contextual Segment Manager

Publica's new tool Contextual Segment Manager, allows streaming publishers to provide CTV advertisers with maximum granularity over content targeting.

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January 3, 2022

rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

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October 25, 2021

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

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October 14, 2021

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

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January 24, 2020

Increase your CTV Programmatic Revenue with First Party Data

As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…

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What are CTV render rates and why are they important to understand?
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