WPSD Local 6 Partners with Publica to Accelerate CTV Strategy
As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.
Creative Deduplication: A key to providing a TV-like ad experience on OTT.
Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…