Publica to Provide SSAI and Unified Auctions Services for Hearst TV

Publica partners with Hearst Television to enhance its streamed content with a traditional TV-like viewing experience while maximizing its revenue.

VlogBox Selects Publica to Power CTV Header-Bidding Globally

VlogBox, a CTV channel development, content distribution, and monetization platform has partnered with Publica, a leading connected TV (CTV) ad server.

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

rlaxx TV Selects Publica to Power CTV Ad Serving

We are excited to announce that rlaxx TV have selected Publica as their primary CTV ad server to reach a wide audience with high-quality, TV-like ad experiences when streaming.

How are CTV Ad Breaks Evolving?

Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available. 

A Complete Timeline of 2021 CTV Innovation

In December 2020, our head of strategic partnerships at Publica, Paul Gubbins, predicted the advancement of the connected TV Eco-system stating that 2021 will be the year of CTV advertising.

Meet Elea.ai, the CTV Ad Recognition Intelligence

Elea ai is a new solution by Publica that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions (CTV)

Creative Deduplication: A key to providing a TV-like ad experience on OTT.

Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…