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ad-experience

WPSD Local 6 Partners with Publica to Accelerate CTV Strategy
As part of our commitment to provide our partners with the technology to successfully serve and manage ad experiences across all CTV environments we are proud to announce a new partnership with WPSD Local 6.

How are CTV Ad Breaks Evolving?
Paul Gubbins, VP of CTV strategy at Publica, outlines why publishers need to fix consumer-unfriendly advertising gaps in connected TV (CTV) streaming, as well as the solutions available.

Meet Elea.ai, the CTV Ad Recognition Intelligence
Elea ai is a new solution by Publica that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions (CTV)

Creative Deduplication: A key to providing a TV-like ad experience on OTT.
Nothing frustrates people more than having to sit through the same ad multiple times. It’s a waste of time, of money, and it can even have a negative impact on the consumer’s affinity for the brand. Unfortunately, this very basic problem is one of the hurdles preventing Connected TV apps from monetizing their inventory programmatically.…