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QOW

April 15, 2020
QOW #1 – How will increased ad supported streaming change the free TV ad experience?
“We will see changes in both process and presentation. Fewer interruptions during programming, longer messaging around it or even on other platforms and channels all of which could bring about the next creative revolution. First, though, it’s important to acknowledge that any changes in the streaming experience will be based on data-driven experiments, and will…
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